ABOUT THE CONFERENCE

The Ataway Exchange is a venue where leaders and executives in the travel industry network and interface with experts and thought leaders in the technology arena. With the rapid evolution of the marketing world inside the online space and the growing relevance of "soft metrics" given social media's rise, the race to identify new analytics which can distinguish between causes and correlations is on. The goal of Ataway, whether in our annual conference or more frequent, smaller sessions is to foster the conversations and lead them to new ways of realizing conversions.

There are several factor that distinguish our conference from the multiple number of events and shows available today:

1. Exclusivity of attendees - Coming to Ataway means your looking for more than a conference program filled with notes. At the core of the conference is a networking engine unlike any other. While a good keynote speaker is both entertaining and informative, real value is found in getting your problems solved and finding the right solution provider to partner with. For that reason, we allow the participating sponsors and partners of the show to invite the attendees they have identified as business-ready.
2. Innovative idea exchange - You're likely not willing to spend money on a conference registration simply to have ANOTHER speaker tell you how important it is to have a Facebook page. That is not Ataway. The exchange between the travel and the technology industries seeks to understand the deeper paradigm shifts caused by emerging and disruptive media and identify aggressive, ahead-of-the-curve marketing solutions. We don't just help you know what to do, we also inform you on what to expect.
3. Exclusive networking opportunities - Networking is at the core of the Ataway Exchange. Our entire mission is to foster relationships and conversations between the travel and technology industry.  Our agenda is designed to bring the attendees together and facilitate discussions as well as allow for time to network and do business. We have left ample time for networking and business meetings.
4. Experienced Guidance and Leadership - The Ataway Exchange is a community and the conference is just one communication channel for the community. The Navigation Team is at the heart of the brand and will always set the vision and communications networks to keep the brand alive. The team consists of:
   • The Advisory Board - a cross section of tourism marketers and industry suppliers whose focus is online marketing and e-commerce.
   • The Emerging Leaders Group - individuals who are emerging as experts in the online and e-commerce function in brands and suppliers in all segments if the travel industry.