THE ATAWAY EXCHANGE BRAND PROMISE
The Ataway Exchange was born in 2011 by a cross section of travel industry marketing executives and thought leaders in the technology sector who have come together to create a new brand to provide industry networking and education.
The Ataway Exchange Brand Promise
The Ataway Exchange will provide multiple platforms to promote an exchange of ideas where industry leaders and practitioners can learn from functional peers across international borders within the profession of “digital marketing”. The goal is to create thought leadership in the practice of transitioning offline marketing to online marketing.
The Ataway Exchange Navigation Team
To help foster the growth of this growing community, The Ataway Exchange has created a “Navigation Team” that is made up of two distinct groups:
These two groups will total approximately 50 contributors and considered the Ataway Exchange Navigation Team.
The goal of the Ataway Navigation Team is to guide the Ataway Exchange brand managers on how this community can grow over time to become an invaluable asset for education and networking on a global basis between the travel and technology industries.
The Five Pillars of the Ataway Exchange
The five pillars that will always guide the Ataway Exchange brand promise are as follows: