Vice President, Global Brand Partnerships Wildfire
Ben Arnon currently leads Wildfire's efforts on the east coast. Based in New York City, Ben spent the first decade of his career in the media content business. Based at the time in Los Angeles, Ben initially worked in feature film development at Jersey Films and then held brand and retail marketing roles at Universal Pictures. Ben later joined Yahoo! Music as Director of Business Development, where he led an initiative to syndicate Yahoo’s licensed music video content to major social networks including Facebook, MySpace, Bebo, and Piczo. Additionally, Ben managed several content acquisition deals for both Yahoo! Music and Yahoo! Movies. In 2008, Ben moved to Washington, DC to become Director of Business Development & Sales at Blue State Digital, a CRM technology and new media strategy firm best known for leading all new media strategy and technology for President Obama’s presidential campaign. At Blue State Digital, Ben led efforts to sell community engagement and brand marketing programs, that replicated the strategies and tactics utilized by the Obama campaign’s new media program, to major media and consumer brands. Ben possesses an MBA from the UCLA Anderson School of Management and a BA from Emory University. Additionally, Ben actively blogs for the Huffington Post. Check out his blog posts at: www.huffingtonpost.com/ben-arnon
Greg Cannon |
eCommerce and Social Caesars Entertainment Corporation
Marketing and eCommerce executive with over 10 years of experience helping brands create stronger
relationships with their customers. Proven leader with the ability to apply strategic business tactics and
implement distribution and segmentation/CRM programs resulting in revenue and database growth.
Cecilia Dahl |
Founder & President Smart Destinations
Cecilia Dahl President, Founder Smart Destinations Inc. Boston. A Travel industry Veteran, Cecilia is responsible for the development of all Smart Destinations consumer products and direct partnerships with attractions around the country. She also oversees all day to day field operations, strategic distribution partnerships both domestic and International and the full service on site customer contact center . Prior to founding Smart Destinations, Cecilia developed innovative travel packages throughout the world and was responsible for a $30 million line of business for Collette Vacations, one of the largest and most successful travel wholesalers in the United States. Prior to that, she spent six years at Saga Holidays, a travel company specializing in programs for travelers aged 50 and over. Cecilia was named one of Boston Business Journal's Top 40 Executives under 40 in 2005. Cecilia is an active volunteer and New England e-Council member for the National Foundation for Teaching Entrepreneurship as well as an active fundraiser for the Leukemia and Lymphoma Society including participation in several Team in Training events. Cecilia holds a degree in Leisure Management and Tourism from University of New Hampshire.
Tania Leichliter |
President & Founder AdGenuity Marketing Solutions, Inc.
Tania is the President of AdGenuity Marketing Solutions, Inc. Adgenuity specializes in Integrated Interactive Co-operative Marketing Campaign Design and Execution, Online Travel Agency Media Planning & Distribution Strategy / Execution, Social Commerce Program Development and Education, DMO Vendor & Agency RFP Facilitation, Interactive Strategy Consulting, Destination Private Source Revenue Consulting and Program Design, and Media Buying / Planning (consumer & meeting). Tania is also on the speaking circuit speaking at WACVB, CalTravel, DMII, as well as many local DMO marketing meetings. Before starting her consulting company Tania spent 10 years working in the Online Travel Agency space with Site59 & Travelocity. Tania has her undergraduate degree from Vanderbilt University, and Masters Degree from University of Texas Austin.
Client list includes: San Diego CVB, California Travel & Tourism Commission, Visit Salt Lake, Visit Newport Beach, Visit Florida, Snowbird, CityPass, America’s Greatest Cities, Weaver Multi-Media Group, and Miles Media Group.
Rachel Salberg |
Destination Marketing Lead Google
Rachel Salberg, destination marketing lead, manages the research and advertising strategy for the emerging travel destinations business at Google. Her clients include U.S. state and local tourism boards, Caribbean destination marketing organizations and in-market activities and attractions.
Rachel studies trends in the travel and digital marketing spaces to provide actionable strategies to clients based on consumer behaviors and market conditions. She uses Google internal and third-party data to design cross-platform marketing solutions that are tailored to match customers’ branding and direct response goals.
Prior to joining Google in 2011, Rachel worked as a marketing communications manager at Travelocity, a marketing manager at AAA Travel, and a brand consultant for Landor Associates/Young&Rubicam. She has a bachelor’s degree in political science from Stanford University.
Michael Weiss |
Director, Online Retail Marriott International
As the Director for MGM Resorts International’s Online Marketing Group, Michael Weiss oversees the company’s domestic online marketing efforts for a portfolio of world-class hotels including Bellagio, Mirage, ARIA, MGM Grand and others. In his role, he develops the department’s online strategies and initiatives to drive an aggressive focus on return on investment (ROI) and branding through mobile and ‘wired’ online media, emerging technologies and social media.
During his 15 years of experience in marketing and product management, Michael has worked within several industries including health & wellness, software and retail. He has a B.S. in computer engineering from the University of Florida and a M.B.A. in international business from the University of Miami.
Henry Woodman |
President ICE Portal
As founder and president of ICE Portal, Henry Woodman is committed to delivering the highest standard for rich media content creation, management and distribution online. A commitment that found its roots in television and film production and earned Mr. Woodman four Emmy nominations for his work in network television. With a passion for travel, Mr. Woodman produced and directed films and video for leading travel destinations worldwide on behalf of major travel companies including American Airlines, American Express, Eastern Airlines, several government tourism boards, and leading international cruise lines.
In 1997 he founded World Travelvision (WTV), a leading content provider for Internet Travel and Tourism. Since its inception, WTV has pioneered the production and distribution of Digital Brochures and Virtual Reality 360°Panormaic Photography. In 2003, World Travelvision was completely rebuilt and renamed ICE Portal.
In his now nearly three decades of experience in international travel promotion, Mr. Woodman is considered one of today’s leading travel industry experts on rich media content. He shares his expertise in the recently published book How to Sell Travel on the Internet. This enlightening, entertaining read presents an insider’s view of today’s burgeoning online travel world while guiding the reader through the travel industry’s major distribution channel and sales platform.
Henry Woodman is a Florida native and a graduate of the University of Arizona. He is trilingual, speaking English, Spanish, and French fluently, and is a natural entrepreneur. He is currently studying his MBA in Entrepreneurship at NOVA Southeastern University.